Music Store

Location: Strip Mall
Strategy: Increase Traffic

Step One:
The store has marketing that drives people to their website. The site offers free music and MP3s of practice music. The free practice music is also offered on e-Bay.

Step Two:
With the free MP3s is an offer to purchase similar music. The free offer is a tool designed to capture customer information.

Step Three:
If a customer sends this offer to 20 friends, they will receive a 10-song bonus of practice music for free.