Website Marketing That Gets Results
9 out of 10 web development companies either don't have the skill or just don't care if
your site actually makes any money. Website developers get paid to just "build" your
website - they don't know a Hot Button from a mouse pad.
The biggest problem is the lack of a marketing centered approach to your web site.
Best Darn Consulting is first and foremost a marketing company and we treat everything
we do from a marketing perspective - which includes the development of your website.
Search Engine Ranking & Marketing
Another important aspect that is ignored in most websites is the optimization of the
website for high search engine ranking and search engine marketing. You may have a
visually appealing website and a well crafted marketing centric message but if your
prospects can't find you in the search engines by using keywords related to your
product, service, industry, etc then you have what amounts to a very expensive billboard
in your backyard.
Search engine optimization and marketing has been the subject of many debates, and
theories abound. Certain things work and others don't and the search engines are
constantly changing the parameters of how they index sites. We have a team of Search
Engine experts who have tried all the so-called tricks and techniques and developed a
system proven to be very successful. In fact, this system is so successful that we can
now guarantee a first page listing across all the major search engines or we will refund
your money. To learn more about our website promotion packages and test your site
using our free tools click here.
Does Your Website Say 'Fortune 500' ... Or Rinky-Dink?
Perhaps you have great marketing oriented copy in your website and you also have
good search engine visibility but your website looks amateurish. Unfortunately, the
visual impression is the very first thing that makes a mark in a prospect's image of your
company. Poor visuals will go a long way in telling your prospects that you are a
rinky-dink, fly-by-night operation. Our team of interactive designers understand how to
give your web site that clean Fortune 500 look and feel. Check out our portfolio and
view our work.
You Have 8 Seconds - To Show Prospects What They Want
The final component of any successful website is the actual construction or information
architecture. Website usability is the science of arranging the content of your website
so that it is intuitive and easy for your prospects to navigate. Web usability research
proves that you have about 8 seconds from the time a prospect hits your landing page to
clearly demonstrate where they are and how they can get to the information they want
and more importantly, lead them from responding to a hot button to taking further action.
Most often this aspect is not given the attention it deserves and prospects lose interest
after a few seconds or get tired of trying to make sense out of a "creative" navigation
system and leave. Web usability is never an afterthought during our development
process and we employ our own usability testing lab to ensure that the websites we build
are designed to engage the prospect and lead them down an intuitive path to take action.
Forget About This ... And Prospects Will Likely Forget About You
A lead management system is another very important item you won't find on a poorly
developed website. Suppose you have a prospect that comes to your site and is
interested in what you have to say but right at that moment is not in a position to take
action? Without a lead management system, there is a very good chance that the
prospect will forget about you and at some later date, when they are actually ready to
take action, just happen to be browsing a competitor's website. The lead management
system is a powerful way to capture the prospect's email address so that you can follow
up with them later.
Get Serious
If you are really serious about getting more return for your investment than 94% of the
websites on the Internet right now, you need all of the above elements integrated into
your web site.
Whether it be a website, an html email campaign or an interactive CD-ROM, what we're
really talking about are just different ways of getting your marketing message to your
prospects. Who would you rather have your time and money invested in? An innovative
marketing company using a system that consistently nets 3-10 times the return on your
investment or [insert web development company name here]?
Get a Free Quote on your website
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