| Topics Covered In The MYM MasterMind Course
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Attending a Monopolize Your Marketplace MasterMind Course will teach you how to create and systematize your marketing so that it produces predictable, extremely profitable results. Topics Include ...
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| Everything You've Ever Learned About Marketing Is Wrong:
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Traditional marketing thinking says "spend a little money, get your name out there, and get really good sales people to close the deals." In today's ultra-competitive world, just being aggressive won't cut it. You've got to rethink your whole approach to marketing and become a company that can help prospects understand their options and become their advocate. You'll learn exactly how to do this.
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| Two Kinds Of Buyers - But You Probably Only Cater To One:
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There are prospects who are ready to buy, and prospects who might buy if somebody could help them understand their options. The problem is that almost all marketing messages are geared toward the "now buyers" and ignore the much larger group of future buyers. By learning how to market to both, you will generate more leads, close more sales, and make more money.
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| How To REALLY Quit Competing On Price:
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Does it seem like your prospects are always beating you up over price? Being forced to bid low just to stay in the running? See your margins eroding in the name of "just getting the business"? The key to overcoming the price war is to facilitate their decision making processes and show them how to gauge and find the best value when they buy. When done properly, the prospects will naturally choose you... even if you charge MORE.
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| Determining Ad Budgets:
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Everyone struggles with the question of "how much should I spend on advertising." The simple answer is "as much as humanly possible!" We'll show you how to start out with a budget that can grow as you grow--tracking results is the real key--and investing the money that you make back into the program. Grow as fast as you want using this method.
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| Victory Goes To The One With Superior Forces At Contact: |
Why wait until you are in front of a prospect in a sales situation to give them your best information? Learn how to communicate the advantages of doing business with you in your marketing... whether that be yellow pages, print ads, radio, home shows, mailers, flyers, door hangers, or anything else.
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| Increase Your Referral Business - Pro-Active Referral Systems: |
Stop waiting around for your prospects to get motivated to run out and tell their friends about you. Instead, put a system in place that makes them thrilled to spread the word for you! Almost nobody does this, even though it can instantly increase business by 10% to 50%.
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| Radio Doesn't Work! (Unless You Know How To Do It Right):
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Learn the keys to getting a great response on radio... the kind of ad you run and the offer you present make all the difference in the world. Your competitors will think you're wasting a fortune... when in fact, you're making one at their expense!
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| Ads That Jump Off The Page And Force People To Read:
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The key to getting results from print is finding ways to break through the clutter and get noticed. You'll learn tips and techniques for what to say in your ad, what kind of visuals to put in it, what offer to run with ... as well as information on page placement, frequency, color, section selection and more.
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| Reaching Buyers Who Don't Mind Paying A Premium:
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The age-old problem "how to find prospects who can actually afford what you sell"... ... SOLVED. Strategies for reaching out directly to your prospects and getting him or her to gladly open the purse strings. Master this and watch your margins soar.
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| The First Four Words You Say When You Answer The Phone:
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The first 3 seconds of a relationship with a prospect will make 50% of the difference in whether or not they ultimately buy. Learn how to train your receptionist to become a major part or your sales and marketing equation. If you don't, you'll lose sales as sure as the sun goes down each night.
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| Triple Your Ad Response - No BS. For Real:
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Everyone wants their ad dollars to produce more qualified leads. The problem is that nobody understands how to craft an advertisement that gets noticed, gets read, and gets responded to. You'll learn all the formulas of how to pull this off every single time you run an ad.
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| Energize Your Sales Staff:
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Okay, so you've generated a lead and handed it off to your sales staff. Now the problems begin! How can you get all of your sales team to bring the passion, knowledge, and understanding to the meeting that you would? Simple: you've got to systematize your selling system so that the sales staff is part of the overall selling machine ... not the entire machine. Your conversion ratios will soar when you learn how to do this.
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| The 69 Cent Salesman Who Can Raise Your Closing Ratio 50%: |
Learn how to create powerful videos that will educate your prospects while you're not there! But the key is not just to produce any old video... the strategic content of the video makes all the difference in the world. You'll know what to say in your video after this workshop.
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| Rapid Fire Follow Up Systems:
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Increase Business By 100%: We'll show you how to create a "rapid fire hopper system" that you fire out to your prospect as many as 6 times in the first two weeks after the initial lead is generated. Increase awareness and understanding in the critical period of time where your prospects are deciding who to buy from... or whether to buy at all.
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| Get More Money From Each Transaction:
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We'll show you upselling strategies that are easy to implement and can increase each sale by 2% to 50%. Forget about trusting your sales people to utilize the techniques ... build upselling strategies into your process and automatically make more money.
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| Make Money From Other People's Customer List:
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One of the best ways to immediately generate loads of qualified and willing leads is to implement joint ventures ... where you are endorsed by another company (non-competitive in most cases) to their customer base. Credibility is built in, and the sale is 100 times easier. We'll even show you how to strike a deal with your competitors that can raise sales for both companies when done properly (advanced strategy).
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