You Can Waste Valuable Time Searching For A Company To Do This And A Company To Do That - Or We Can Help You Implement A Unique, Systematic, Turnkey Marketing Approach That Makes Prospects Want To Listen To What Your Company Has To Offer.
We'll create a compelling case for your product or service, then present and
communicate it to the marketplace - systematically and consistently - in a way that's
instantly embraceable by your customers and prospects.
A Highly Organized And Systematic Process Begins
We start with a detailed discovery process aimed at identifying your target market and
their hot buttons at various stages of the Educational Spectrum. We heavily research
your industry and customers. This process usually includes competitive intelligence
gathering and in-depth interviewing with you and your staff.
The Strategic Message
The information gathered from the discovery process is then worked through several
proprietary "behind the scenes" tools to create the strategic message of your marketing
plan. This critical step in the process is where the content of your marketing is created
... It's What You Say, How You Say It, and Who You Say It To. Most businesses fail to
realize that the strategic side of their marketing is almost always MORE important than
the marketing medium Where they say it.
Tactical Execution
The Strategic Message is then used to create the deliverables that are the actual
marketing pieces to be executed as a part of the tactical marketing program - including:
- Lead Generators:
Direct Mail, E-Mail, Radio and TV Ads, Yellow Pages, Billboards, Magazine and
Newspaper Ads, Etc.
- Marketing Tools:
Website, Reports, Scripts for Sales & Receptionists, Voice Mail, On Hold Scripts,
Signage, Etc.
- Hopper (or Follow Up) Systems:
E-Mail, Direct Mail, Post Cards, and Letters.
- Perpetual Selling Strategies:
Getting customers to come back more often and spend more money on a
consistent basis.
- Up-selling Strategies:
Getting customers to spend more at point of sale.
- Joint Ventures Strategies:
Leveraging other companies' customers, thus creating a broader market reach
at the center of influence.
- Proactive Referral Programs:
Turning your satisfied customers into a powerful sales force.
Length Of Relationship
Consulting relationships can last anywhere from twelve months to forever depending on
the situation. In some cases, we will already have an existing marketing program for
your industry that can be customized to your company's needs and licensed to you for
ongoing use. In other situations, we will build the marketing program for you from the
ground up. Different options that make the most sense for you situation will be
discussed with you during an initial meeting.
First Things First
Before making a commitment to 1on1 consulting you must first attend our MYM Tele-Seminar, or even better, the MYM eWorkshop.
It's important that our clients understand what MYM is, how it's different than most marketing,
and what kinds of methods we use. Basically, we want our clients to know enough about MYM to feel
like they'd "Have to be an absolute fool to do business with anyone else but us."
*Warning*
Companies must have the capacity to grow (i.e. personnel, systems, resources, etc.),
the capability to run this type of marketing program (i.e. the money), and the interest in
gaining a competitive advantage in the marketplace for us to even agree to begin a
1on1 consulting relationship.
Ready To Monopolize Your Marketplace?
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Workshops & Courses
Learn how to Out-Innovate and Out-Market your competition...
Web Development
Whether you have e-commerce needs or would just like a web...
Graphic Design
Any image you're looking to create, with millions of graphics and...
Printing
From brochures, letters, postcards, banners, flyers, business cards...
Media Placement
Any ad you want placed & and lists of pretty much any demographic...
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