Should I Hire Best Darn Consulting To Implement MYM Into My Business Or
Should I Do It Myself?
To know for sure, you first need to determine your "marketing risk," which simply means:
How much is at stake when you run a marketing campaign? If you spend $250,000 to
produce and run a television commercial, you'd better get it right or you're going to
waste a lot of money. That would be a high marketing risk. On the other hand, if your
company is small and you send out a coupon in the Valpak every other month, of course
you'd love for it to get stellar results, but the dollars involved are small enough that we
consider that a small marketing risk. We typically work on a one-on-one basis with
clients that have a higher marketing risk, and clients with smaller marketing risks
generally participate in our MYM MasterMind Course. Whether you're spending
a $1,000 a month or $1,000,000 a month, avoid doing yourself a disservice by
attempting to put your marketing together yourself. The cost of doing it right is far lower
than the cost of doing it wrong. And, if the cost of 1on1 consulting is prohibitive - our
MYM MasterMind Course is likely a better way to start getting better results from
your marketing in the short term.
Does Best Darn Consulting Have To Specialize In My Industry?
The MYM system applies to all types of businesses and industries, and as such, we
work in all types of industries. You specialize in running your business; we specialize in
communicating the Inside Reality of your business to prospects so you generate more
leads, convert more leads to sales, and your sales and revenue go up dramatically. So
the short answer is ... No.
How Long Does It Take To Implement MYM In To My Business?
Depending on the complexity of your situation, it could take anywhere from a few weeks
to several months to get the initial project in place. Maintenance of your marketing
program will be ongoing.
How Much Does 1on1 Consulting Cost?
Depending on the scope of the project and complexity of your situation, consulting fees
range from $5000 to $20,000+ a month. Ongoing maintenance of your marketing
program will be significantly less. Note that these fees do not include the costs usually
associated with tactical execution i.e. graphic design, printing, postage, website
development, etc.
My Business Is Unique ... Can This Still Work For Me?
Absolutely. Every business is unique ... but at the same time, all businesses also share
some common threads which make the marketing process replicable from industry to
industry. Since the MYM system is based on human nature that says people always
want to make the best decision when they buy something, then marketing's job is to
facilitate the decision making process. In any business, our job is to discover what the
important and relevant issues are (i.e. hot buttons) and then use the Marketing Equation
to communicate those issues to your prospects.
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The FAQ will be updated periodically to include new questions.
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