Articles
Strategies On All Aspects Of Marketing And Advertising.
Quick Tips
Small Nuggets Of Information With A Focus On The Tactical Side.
Reports
'How To/When To/Did You Know' Reports On Everything Marketing.
Ad Evaluations
Methods To Determine If Your Marketing Will Be A Hit Or A Dud.
Marketing Quotes
Single Motivating Thoughts Of Wisdom
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Marketing Quick Tips
Clearly, Concisely, & Quickly Communicate
- Steps 5 thru 8 -
5. Use Live Words - Verbs. Most writing contains nothing more than nouns and adjectives, glued together with the prepositions is, was, are, and were. Here are some examples of better verbs to use:
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Bear |
Blow |
Break |
Bring |
Call |
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Carry |
Cast |
Catch |
Come |
Cut |
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Do |
Draw |
Drive |
Drop |
Fall |
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Get |
Give |
Go |
Hang |
Hold |
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Keep |
Lay |
Let |
Look |
Make |
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Pick |
Pull |
Push |
Put |
Run |
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Set |
Shake |
Show |
Skip |
Slip |
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Split |
Stand |
Stay |
Stick |
Strike |
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Take |
Talk |
Tear |
Throw |
Tie |
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Touch |
Turn |
Walk |
Wear |
Work |
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6. Avoid These Six Things At All Cost:
- Cute: "Cute" copy turns ugly when you get no response.
- Play On Words: Play on hot buttons, not on words.
- Company Name: Nobody cares who you are; they care about what you
can do for them.
- Profound: If you go too deep, your prospects will drown.
- Snoozer: If you snooze, you lose.
- Ego: Don't boast - just state the facts.
7. Use Powerful Headlines: Say it in plain English. Use headline starters. Or cheat and use our headline bank.
8. Evaluate All Claims: Be specific and quantify everything.
Quick Tips Index
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