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Marketing Quick Tips
27 Ways To Get More Inquiries
From Your Advertising
1. Mention your OFFER in the headline.
2. Mention your OFFER in the subheadline.
3. Emphasize the word "FREE."
4. Show a picture (if space permits).
5. Mention your OFFER in the first paragraph.
6. Incorporate an attractive report title, e.g., How To Care For Your
New Puppy.
7. Include an attractive description of your OFFER.
8. Include a report or guide foreword by a famous person.
9. Include Testimonials.
10. Sweeten Your OFFER, e.g., Special FREE Bonus.
11. Include a coupon.
12. Print the value of the coupon.
13. Include some selling copy in the coupon itself.
14. Print your address twice in each ad.
15. Include a phone number - especially a toll-free one.
16. Emphasize "no obligation."
17. Urge immediate action.
18. Include a business-reply postcard.
19. Include a fold-over coupon.
20. Use a free-standing insert, e.g., found in most Sunday newspapers.
21. Test several different offers.
22. Test several different ads.
23. Use the most effective media for selling your product or service.
24. Use the most effective ad size.
25. Use the best season, e.g., there are certain seasons people read
publications, listen to the radio, and watch television more often than
others.
26. Use the best-pulling positions in publications, e.g., financial pages in
newspapers pull best for business and financial items. Position food
articles around the food ads. Etc.
27. Keep records of your results.
Quick Tips Index
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