Articles
Strategies On All Aspects Of Marketing And Advertising.
Quick Tips
Small Nuggets Of Information With A Focus On The Tactical Side.
Reports
'How To/When To/Did You Know' Reports On Everything Marketing.
Ad Evaluations
Methods To Determine If Your Marketing Will Be A Hit Or A Dud.
Marketing Quotes
Single Motivating Thoughts Of Wisdom
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Ad Evaluations
The Marketing Equation Evaluation
Human nature demands that buyers always want to make the best decision possible. Marketing and advertising should get the attention of the target market, facilitate their decision-making process, and lower the risk of taking the next step in the selling process.
Does your marketing lead prospects to believe you're the best decision possible? Use the Marketing Equation and find out.
Interupt + Engage + Educate + Offer = RESULTS
Interrupt:
Does your marketing identify the important/relevant issues about your product or service and hit your prospects' hot buttons? I.e. Are your headlines full of words or phrases based on the problems, annoyances, or fears your prospects have? If you're using cute, ambiguous headlines to attract attention - try again.
Engage:
Do you give prospects the promise that information is forthcoming that will facilitate their decision-making process? Strange, shocking, creative, or unusual words and pictures that interrupt a prospect, including pictures of celebrities or even your product, Fall Flat if they fail to provide additional, clarifying information about your product or service. Are you interrupting, but Not engaging?
Educate:
Are you giving prospects enough information -quantified, specific, delineated information - so that they feel like they understand the important and relevant issues? Does your marketing educate the prospect on what he needs to know and look for and look out for? Is the information delivered in a way that's easy to quickly scan and digest?
Offer:
Do prospects have a low-risk way to take the next step in the buying process? Is more information offered so they can become more educated and feel in total control of the decision?
RESULT:
Does your marketing pass the test? If not, check out our MONOPOLIZE Your MARKETPLACE Events and Programs to learn more about how to create this kind marketing. If it does pass the test, Congratulations! Now go sell something.
Ad Evaluations Index
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