Every Prospect Goes Through An Education Process From The Moment They
Begin Thinking About Buying Your Product Or Service To The Point When Money Changes Hands.
Most marketing pieces only appeal to NOW buyers. Problem is, those who are ready
to buy NOW only account for 1% to 5% of all prospects. These numbers aren't new,
they're taught in business school, And instead of businesses finding a way to engage
the 95% to 99% & they say something illogical like "We only want to talk to now
buyers anyway." And they literally walk away from millions of dollars of revenue and profits.
(click to enlarge)
The Right Offer
The single, most effective way you can capture a much larger portion of all prospective
buyers is by putting a low-risk offer in your ad that allows the prospect to get More
Information and become more educated. Prospects from all points of the Educational
Spectrum will respond to your offer, instantly increasing your ad's "pull" by 2 to 100
times. The best part is that you can now pro-actively nurture those prospects along via
a follow-up system ... and capture significantly more long-term sales.
What Can Be Systematized In Your Business? -->
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