Automating Your Sales Is The Systematization Of Your Sales And Marketing
Processes So That It's Easy To Understand, Implement, And Train Your People.
The Question Really Isn't What Can Be Systematized In Your Business & But
What Can't Be?
You can systematize lead generation, follow up letters and procedures, phone scripts,
the 'thank you's' , how you handle problems, the element of "surprising" your customers,
everything. Even the passion you have for the business can be systematized and
duplicated.
"Automate Your Sales" By Capturing The Essence Of Your Unique Business
Case In Sales Tools That Can Easily Be Used By Your Salespeople
Obviously, every business has some type of sales department, whether you actually
have "salespeople" or not. Some businesses have order takers or counter clerks or
customer service reps or whatever you want to call them. For our purposes, we'll just
call them all salespeople because the concepts are the same no matter what kind of
sales setup you have.
We've found that most businesses have the usual 80/20 rule when it comes to sales ...
20% of the sales people are superstars and the other 80% are average to below
average. Now we're not trying to kid you and say that this system will make everyone a
superstar, but it will do this:
- It will make the guys who are bad, decent
- It will make the guys who are decent, pretty good
- It will make the guys who are pretty good, just plain good
- And it will make the guys who are good, great!
Be The Biggest And The Best In Your Industry
Think about the way a McDonald's is set up and you'll begin to understand the great
power of systemization. There's a reason that McDonald's is the biggest and the best in
their industry. And it's not because they have the best food. It's because they have, by
far, the best systems for doing everything from operations to sales.
When you go into any McDonald's, anywhere in the world, what's the first thing you do?
You look up. Why? Because the menu's up there. Then they've got pictures of the food
so you don't even have to be able to read. You just look at the picture and tell them you
want a number three with a Sprite. It's idiot proof. The system sells the food. You don't
have to rely on the clerk to tell you all about the food. Heck, he just points to the picture
himself if you do ask. Then he asks you the magic question, "May I take your order?"
and then adds the ever-present, "Would you like anything else with that?" It's all
predetermined. They don't leave it up to people to figure things out.
Now we're not saying you have to be as systematized as Mickey Dees and we realize
that they're talking mostly about a system of operations and we're talking about
marketing and sales. But the example is about the power of the system.
Even The Weakest Link In Your Sales Staff Can Become A Superstar -->
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